case studies


20 VIC Management Inc.

Founded in 1995, 20 VIC Management Inc. manages a national portfolio of shopping centre, office and industrial properties.

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alterna savings

An Ontario-based credit union with more than 100,000 members, Alterna Savings has been serving members as a financial cooperative for over a century.

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Founded in 1989, Arc'teryx is an outdoor equipment and sports clothing manufacturer headquartered in North Vancouver, B.C.

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bc cancer foundation

Founded in 1935, the BC Cancer Foundation has grown to become the largest funder of cancer research in British Columbia.

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Belleville General Hospital Foundation

Belleville General Hospital Foundation (BGHF) raises funds on behalf of the Quinte Health Care Belleville General Hospital.

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CAA Atlantic

The Atlantic division of the Canadian Automobile Association has provided emergency roadside assistance, travel services and insurance products for more than 100 years.

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Cadillac Fairview

With the growth of the Asian and South Asian communities in Canada, many companies are scrambling to better position their locations and merchandise to meet the needs of ethnic consumers.

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Canada Life

In 2010, Canada Life acquired a new direct marketing client with a large customer credit card database.

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Canadian Blood Services

Maintaining the blood supply to meet the current and future demand of Canadian patients is an ongoing challenge to CBS.

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Canadian Wildlife Federation

Since its inception in 1962, the Canadian Wildlife Federation (CWF) has become a leader in conservation education, awareness and outreach.

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Carlton Cards

Like other consumer packaged goods companies, Carlton Cards must contend with limited retail shelf space to display and sell its merchandise.

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​Deeley Harley-Davidson

With a mandate to grow the business, especially among women and younger riders, company marketers believed that better consumer intelligence would help...

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Downtown Yonge Business Improvement Area

Finding the right commercial tenant for an empty storefront can be a tricky venture; it’s even more difficult when an area is experiencing multiple vacancies.

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Erie Mutual Insurance Company

After years of relying on word-of-mouth, Erie Mutual’s sales agents were struggling to develop new business.

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Financial Consumer Agency of Canada

One of the missions of the FCAC is to help increase public awareness about the mortgage options available to first-time home buyers.

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At Foresters, the goal is to have members become increasingly engaged as customers, active members of their communities and, eventually, participants in the governance of the fraternal benefits organization.

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Hydro One

At a time of rising electricity rates and a changing electricity market, Hydro One wanted to strengthen its connection with customers and promote energy conservation.

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Already popular among residents in the Greater Toronto Area’s 905 area code, Kijiji wanted to increase its brand awareness and usage among city residents living in Toronto’s 416 area code.

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London Fire Department

Taking public safety marketing to a new level, fire department administrators set out to use segmentation to better understand the causes of fires and develop data-based marketing campaigns to prevent them.

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Maple Leaf Sports & Entertainment

Several years ago, MLSE began noticing that its basketball team, the Toronto Raptors, was attracting a more ethnically diverse crowd than in the past.

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Mississauga Library System

Mississauga’s library system’s administrators wanted to know what improvements their 18 branches could undertake to better serve the community.

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Rogers Communications

When Rogers sought to expand its cable customer footprint in Atlantic Canada, it was uncertain whether the same marketing strategy and materials that had increased customers in Ontario would be effective...

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Royal Canadian Mint

Recently, the Mint wanted to better understand the behaviour of its numismatic collectible coin buyers.

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Royal Conservatory of Music

In 2011, the RCM partnered with Carnegie Hall to create The Carnegie Hall Royal Conservatory Achievement Program in the United States.

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Shaw Festival

In an era when the arts are struggling in so many cities across North America, organizations like The Shaw can’t rely solely on their reputations to keep red ink at bay.

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SickKids Foundation

The Greater Toronto Area is one of the most ethnically diverse markets in Canada, a demographic challenge for a not-for-profit foundation like SickKids.

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Steinbach Credit Union

Steinbach Credit Union wanted to better understand its members and prospects to develop more effective marketing initiatives.

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Like many retailers in a tight economy, Suncor was challenged to increase sales at its Petro-Canada convenience stores.

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As Tangerine transitioned from a savings-only institution to an everyday bank, marketers understood the need to develop customer insights that would strengthen its growth strategy.

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United Church of Canada

Since 1960, membership in the United Church has declined by nearly 40 percent, and recent research showed that many people had little awareness of the church.

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University of British Columbia

Finding new donors to financially support a university’s burgeoning academic programs is always a difficult task.

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