Privacy Compliant, Authoritative Databases

Enhance your data with our comprehensive databases for more informed decision making. Choose from 45 databases offering more than 30,000 variables that help you connect with consumers.

 

Map showing Maintainers age 25 - 30

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels, marital status and more. We offer five proprietary databases built from multiple sources.



Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. We also offer four off-the-shelf segmentation systems including PRIZM5, Canada’s authoritative consumer segmentation system.

Map showing PRIZM5 Spectra data


Platform screenshot of mobile data

Mobile Analytics

Enhance what you know about visitors to your store, branch or restaurant with mobile analytics. Quickly analyze high volumes of complex data and enhance it by adding demographic, psychographic and lifestyle data to generate detailed visitor profiles. Mobile analytics can help you keep tabs on the competition and bring a new advantage to the site selection process.



Financial

Understand Canadians’ investment behaviour and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve product mix and inventory levels and monitor trade areas based on spending and investment behaviour. Choose from nine databases, including WealthScapes, Canada’s most comprehensive financial database.

Map showing Canadians' net worth


Map of those attracted to nature

Psychographic

Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications and merchandising strategies to engage your customers based on their view of the world.



Health

Focus your marketing efforts and craft effective messaging by targeting Canadians based on their attitudes and behaviours towards healthcare including their ailments, health care utilization, self-esteem, body mass index and fitness level.

Map of where smokers live in Canada


Map showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by factoring in the behaviours and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment.



Location

Identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. Create compelling maps that work with popular GIS software products. The street and boundary data comes from industry leading data partners and includes points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.

Canadian business facts


Cleanlist brochure art

Consumer Lists 

Work from the best contact lists in Canada. Our customer contact databases will help you identify prospects to contact by telephone or direct mail, update customer records, establish relationships with new customers to your area and target new homeowners for products and services.



Business

Ensure your data assets focused on businesses are accurate, accessible and configured to deliver value. From auditing, structuring and cleaning your existing data to enhancing your business contact lists, we make sure your data assets are of the highest quality to ensure your marketing efforts have the greatest impact.

Report on Canadian businesses


Millennials doing online research

Consumer Panels

Enhance your understanding of your target market through online panel focus groups, which cover a range of issues, activities and topics such as marketplace behaviour, media preferences, financial matters and health care concerns.



Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

Geographic FSA Codes Boundaries


Canadian database - variables

Variables Lists

Access the Canadian variables lists library and download a PDF of the variables for most Environics Analytics products.



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