The CommunityLife database measures key elements of social dynamics, such as the frequency of contact with family and friends, political activism, trust in public institutions and involvement in formal organizations. Developed from Statistics Canada’s General Social Survey, it also explores volunteer activity, union membership, religious group affiliation and cultural group associations. Combining this information with databases such as CrimeStats or GivingBack can provide additional insight for allocating municipal resources more effectively. The data are available down to at the postal code (FSALDU) and dissemination area levels.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey.
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