The GreenLiving database measures Canadians’ attitudes and behaviours regarding household-related environmental issues. Created from a sample of respondents from Statistics Canada’s Canadian Community Health Survey, GreenLiving focuses on household consumption and conservation of energy and water, as well as such activities as composting, pesticide use, household hazardous waste disposal and the use of gas-powered recreation equipment. Such information, available at the postal code (FSALDU) and dissemination area levels, can be used by manufacturers and utility companies to inform product development, locate key infrastructure projects and design energy conservation programs.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
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