Opticks eShopper Powered by AskingCanadians™ offers more than 600 variables that describe the digital and offline marketplace behaviour of Canadians. The AskingCanadians eShopper survey is an online study of more than 25,000 respondents that measures
a wide range of online shopping behaviour—from product research to purchase preferences—for all segments of Canadian society, down to the postal code (FSALDU) level. As marketers seek ways to better understand Canadian consumers, Opticks
eShopper provides key insights into how different consumers are using the latest online technology in the purchase process.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built
from multiple sources, including the Census and National Household Survey. .
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Catch up on the latest news from Environics Analytics.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801