For this online survey on mobile usage, AskingCanadians™ surveyed more than 25,000 respondents about their ownership and usage of mobile devices, the appeal of various mobile technology features and their attitudes toward mobile marketing. The Opticks
Mobile database offers more than 800 variables on mobile behaviour, with data available at the postal code (FSALDU) level. Users can more accurately profile customers and prospects by their mobile habits, including minutes spent texting, preferred
apps and favourite tablet manufacturers. By evaluating mobile behaviour, brand preferences and usage, advertisers and ad agencies can design more powerful mobile marketing strategies.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built
from multiple sources, including the Census and National Household Survey. .
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Catch up on the latest news from Environics Analytics.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
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