Map showing Canadian smokers

Data

Opticks Social

Powered by AskingCanadians™

Based on an online survey of more than 25,000 from AskingCanadians™, the Opticks Social database provides approximately 600 variables on who is visiting the leading social media websites, what they are doing and how much time they spend blogging, tweeting, posting photos and sharing links. The result is a comprehensive database that enables businesses and not-for-profits to determine the social media usage and behaviour across all Canadian consumer segments for a range of media and marketing applications. The data in Opticks Social are available at the postal code (FSALDU) level.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

CAN Map Demographics showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey. . 

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