Map showing Canadian smokers

Data

Opticks

Powered by Vividata

Vividata conducts Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles. Based on a rolling 52-week online survey sample of approximately 38,000 respondents, Opticks Powered by Vividata results in lifestyle and media profiles of more than 4,100 variables across a broad range of products, activities, services and media choices. With extensive and robust data available at the postal code (FSALDU) level, Opticks Powered by Vividata helps companies, government agencies and not-for-profits better understand their customers for a range of media and marketing applications. Users must be Vividata members.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

CAN Map Demographics showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey. . 

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