ResponseCanada™ Consumer (RCC) is a privacy compliant, publicly-sourced database of all consumer addresses in Canada. Current coverage is approximately 15 million records for mail and phone-based consumer marketing campaigns. Offering extensive coverage, it focuses on where prospective customers are living now and includes the addresses and, when available, names and home phone numbers. The database is cleansed of deceased occupants and enhanced with information including properties sold and/or currently for sale, as well as length of occupancy to allow for precise targeting. In addition, RCC can be fully linked to a range of characteristics, including demographics, cultural diversity, geography, leisure activities, media preferences and PRIZM5 segments.