ResponseCanada™ Consumer (RCC) Pre-Movers is a contact database of households that are likely to be moving in the near future. The database is continuously updated and records both the listing date and sold date of individual properties. The number
of pre-movers available at any given time averages about 250,000, with a churn of approximately 50,000 sold homes per month. Each record has a unique ID that is associated with the property and remains constant over time. Privacy compliant, the dataset
contains no personally identifiable information. With RCC Pre-Movers, clients can identify customers who may be moving and should be targeted for customer retention programs.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
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