Map showing Canadian smokers

Data

AgeByIncome

This national database features an age-by-income cross-tabulation of household maintainers detailing 6 age classes and 10 income classes for approximately 56,000 dissemination areas (DAs), as well as every postal code in Canada. The household maintainer age classes are under 35 years old, 35 to 44, 45 to 54, 55 to 64, 65 to 74, and 75 and older. The income classes categorize consumers in increments up to $200,000+. Derived from custom Statistics Canada tables, AgeBylncome is created using sophisticated statistical processes to accurately model the data at the DA and postal code levels.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

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