MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. The dataset is based on a large national sample survey of more than 17,000 respondents and developed with input from some of the
nation’s largest financial institutions. It provides users with competitive insights, channel preferences and financial behaviour measured at the postal code (FSALDU) level. With national coverage of 1,852 variables, the MoneyMatters dataset
offers key information on personal banking, investments, credit and insurance. Its data can also be linked to PRIZM5 for segment-based analysis of financial questions.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
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