Neighbourhood View™ offers privacy-compliant aggregated credit data from Equifax® Canada. Available as PRIZM5 profiles and neighbourhood summaries, this database includes more than 190 variables—such as household debt level and number of credit applications made in the last three months—and serves as a powerful financial analysis tool for understanding the credit characteristics of consumers and markets. Neighbourhood View data facilitate a broad range of marketing applications, including segmentation, risk analysis, market analysis, customer insights and media planning.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
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Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801