Map showing Canadian smokers

Data

WealthScapes Daytime

WealthScapes Daytime provides the allocation of WealthScapes balances, contributions, incomes and values for the population that’s reachable in any area during daytime hours. By using commuter flow and workplace information, WealthScapes Daytime accounts for both the daytime population at a usual place of work (the commuting population) and based at home (the non-commuting population). The 75 variables in this database help users better understand the daytime demand for financial products and the consumer spending power of an area during business hours.

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Map showing PRIZM5 Spectra data

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

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Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level. . 

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