The Enhanced Postal Code Conversion File (ePCCF) provides a link between the six-digit postal code and standard Census geographic areas, as well as a latitude/longitude point for each postal code. By correlating postal codes to a Census dissemination area, ePCCF allows marketers to easily append consumers’ locations, demographic data and PRIZM5 segments for mapping and analysis. The Unique Enhanced PCCF file contains close to 900,000 postal code points. In addition, we’ve improved the latest Rural Enhanced PCCF through the manual checking of locations, correcting known errors and improving the geocoding of rural postal codes.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Catch up on the latest news from Environics Analytics.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801