Streets & Boundaries consists of digital mapping layers from TomTom®, with consistent, current and complete coverage of Canada, which is based on a master internal database that is continuously updated with new information for use with GIS systems.
The layers align with TomTom’s Canadian street network files, which can also can be provided as a display-only version for routing and geocoding. Streets & Boundaries’ files are used for a variety of applications: site selection, target
marketing, strategic planning and product distribution. They allow users to create highly accurate, publication-quality maps displaying the latest census data.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
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