The Spectra Stores and Trade Areas database covers more than 35,000 grocery, drug, mass merchandise, club, convenience and gas, hardware and discount stores. It is updated quarterly and includes modelled geographic trade areas based on dollar sales, competition and the distance between the store location and dissemination areas. PRIZM5 segmentation data, Homescan profiles or any other data we offer can be applied to store trade areas to identify product market potential for store locations or to better understand shoppers in a particular trade area.
Understand Canadians' investment behaviour and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve product mix and inventory levels and monitor trade areas based on spending and investment behaviour. Choose from nine databases, including WealthScapes, Canada's most comprehensive financial database.
Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for
use in media planning, target marketing and consumer profiling.
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Wilmington, DE 19801