​data

A detailed list of businesses from InfoCanada, the Businesses database includes company name, SIC or NAICS industry code and location coordinates. There are 1.3 million records in this database, and the data undergo an exhaustive telephone verification process every year to ensure accuracy. In addition, the data are cleaned by EA analysts to identify duplicates to the fullest extent possible. The points are geocoded using the best available tools. As a geocoded location database for mapping and other analytical applications, it helps users develop effective B2C and B2B marketing programs.

The Financial Institutions file is an electronic directory of deposit-taking institutions and individual locations (branches) of Canadian Payments Association members. This geocoded location database of Canadian financial institutions contains records flagged as valid and/or seasonal in the master Canadian Payments file. Considerable effort has been put into verifying address and other locational data, and a variety of methods were used to attain the highest match rate and most precise geocoding results. The “parent” institution codes can be used to select a large group of related facilities, and the branch flag constitutes our best effort at cross-referencing disparate data points in the raw source file, particularly where multiple records existed at the same address.

The TDLinx database is a comprehensive store database covering 35,000 grocery, drug, mass merchandise, club, gas retail and convenience stores. It is updated quarterly and includes modelled geographic trade areas based on dollar sales, competition and distance between the store location and dissemination areas. BehaviourScape or PRIZM5 segmentation data, Homescan profiles or any other EA data can be applied to TDLinx store trade areas to identify product market potential for store locations or to simply understand trade area consumers.

This national file of over 3,100 shopping centre records is produced annually by Rogers Publishing. It lists most shopping malls in Canada, along with data on the number of stores, floor area, anchor tenants, food courts and parking spaces. Shopping Centres, which is updated annually and includes traditional and new format shopping centres, is a geocoded location database used for mapping and other analytical applications.

Back to top

Ryerson University's Centre for the Study of Commercial Activity produces three retail locations-related geocoded databases that are available in ENVISION.

The Greater Toronto Area Stores (GTAS) database offers location data for 60,000 stores. Data are collected through an annual field survey of shopping centres, retail strips and power centres, and then subdivided by location type with geocoded locations of each store.

The National Shopping Centres (NSC) database contains more than 4,700 shopping centres categorized by standard shopping classifications. The shopping centre types include: convenience, neighbourhood, community, regional, super-regional and power centre, factory outlet, lifestyle centre, hybrid and mixed-use.

The Major Retail Chains (MRC) database is national and features more than 43,000 store locations from 680 retail chains. Each record includes fields with the name of the retail chain, the conglomerate that owns it, the store address including postal code, its retail sector (NAICS code), province, CMA and CSD identifiers, and estimated leasable area.

These three distinct datasets provide information on stores and store types for both large chains and smaller independent stores in the grocery, drug and fitness categories. Each database contains lists of businesses whose locations have been validated and geocoded with point files for analyzing trade areas, mapping the competition and creating store rankings. With locations and store types verified by EA, you can be sure you’re getting the latest data on chain stores and smaller independents. As a geocoded location database for mapping and other kinds of analytical applications, Grocery, Drug & Fitness helps you develop effective marketing programs and better evaluate sites.

TrafficCounts provides the most up-to-date information on consumers’ traffic patterns and volume from Kalibrate’s TrafficMetrix® database. As the industry’s most current traffic measurement product, TrafficMetrix® offers 24-hour average daily traffic counts for highways and major roads throughout Canada. Kalibrate collects this data through a variety of sources: city governments, engineering firms, highway and transportation departments, as well as their own field verifications. With TrafficCounts, businesses and not-for-profits can make better decisions about site and territory analysis. And because the data are field-verified traffic counts, users can be confident they have the most accurate traffic count database for a variety of geo-analytics projects.

A national file of geocoded points of interest (POI) from TomTom, Points of Interest offers users a current and accurate list of over 1.2 million records as spatial objects or location coordinates for use in GIS systems and other mapping solutions. The Points of Interest file is an industry-leading collection of POIs, continuously updated and validated to ensure accuracy and currency. The database allows users to create maps displaying the location of the most popular food, gas, lodging and retail establishments, among many other sites. As a geocoded location database for mapping and other analytical applications, it helps users develop effective B2C and B2B marketing programs.