PRIZM5 Spectra was developed for the consumer packaged goods industry to highlight five key lifestages and eight urbanity/diversity groups. Like PRIZM5, this segmentation system classifies Canada’s neighbourhoods into 68 unique lifestyle types.
Built with geographic, demographic and psychographic data, PRIZM5 Spectra incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your shoppers, customers and
markets. The system’s five lifestages are Younger Singles and Couples, Startup Families, Established Families, Older Couples and Singles, and Mature Couples and Singles.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels and maritial status. We offer five proprietary databases built from multiple sources.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
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