Automotive
Vehicle registration data — with segment, make and model granularity – is a key ingredient for quality vehicle market analysis, transportation models and more. EA’s innovative, ready-to-go prediction models for the fast-evolving EV space help you see where the market is going.
- EVTrends uses detailed, quarterly registration data for electric, plug-in and hybrid vehicles to track recent sales and predict where the market is going as consumer adoption and incentives change.
- AutoView provides detailed data and insights to understand the competitive automotive landscape through tracking new vehicle registrations and total vehicles in operation that have been provincially registered.
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Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM®, Canada’s leading consumer segmentation system.
Behavioural
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM® segments and are available at the postal code level.
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PRIZM is a registered trademark of Claritas, LLC.