Event promoters use data analytics to grow number of fans, patrons and season ticket holders.

Up your game and win with insights.

Get powerful insights to grow your business through audience profiling, social media behaviour and mobile analytics to drive deeper, more personalized engagement—both inside and outside the venue. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we help you identify your target, increase your base and prove your sponsorship value.

Use data analytics to grow your base including fans, patrons and ticket holders

Better serve fans and patrons

Attract a new audience while increasing loyalty. Use PRIZM segmentation to deepen your knowledge of event attendees, create more effective marketing messages and personalize offers at the neighbourhood level. Analyze user behaviour to find cross-sell and upsell triggers and build loyalty of fans, patrons and season ticket holders.

Use data analytics to evaluate sponsorship opportunities at events

Maximize your sponsorships

Understand the market size your fans and attendees represent in total expenditures for key categories. Create audience profiles based on common characteristics to prioritize and enhance marketing efforts. Using mobile analytics, create detailed personas of fans, patrons and ticket holders to maximize sponsorship value.

Use data analytics to deliver the right message to the right casino guest

Improve ROI on media spend

Use data and analytics to maximize the effectiveness of your marketing budget. Better understand your target’s media consumption and values to help deliver the right message at the right time. Determine how fans and patrons engage with leading social media platforms to inform online campaigns and understand the brand fit.

  • true-north-sports-and-entertainment-logo

    The depth and breadth of data available to us through Environics Analytics has allowed us to glean detailed depictions of the demographics, behaviours, and interests inherent to our guests and fans.” 

    Kyle Braun | Business Analyst | True North Sports + Entertainment See the Case Study
  • jaguar-land-rover-logo

    “Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”

    Samar Dhurandhar, Manager of Customer Relationship Management | Jaguar Land Rover
  • telus-logo

    “We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."

    Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study

 

 

We Know Data

Enhance your customer data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the sports, entertainment and gaming industry.

 

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

PRIZM segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your fans and patrons.

See database

Demonstration of geofencing in mobility analytics

MobileScapes

Get a more complete profile of fans, patrons and ticket holders at any event or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities and showing brand potential.

See database

CAN Behavioural Data showing Quick Service Restaurants

Behavioural - Opticks Social

With Opticks by Vividata, Opticks Numeris and Opticks Social, you can gain insight into your target audience across traditional and social media habits and develop more engaging marketing and sponsorship opportunities.

See database

CAN map of financial data showing net worth

Financial - HouseholdSpend

Analyze fan and patron spending habits to highlight potential cross-promotional opportunities. HouseholdSpend provides current estimates of annual expenditures for 480 variables, spanning 18 categories of goods and services.

See database

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Frequently Asked Questions

How do I attract and retain the best sponsors? keyboard_arrow_down

By understanding your fan and patron base, their spending habits and the brands they consume, we can help you identify customer segments most likely to respond to your sponsors’ value proposition as well as estimate the market size your base represents. You can also create custom segments based on common characteristics with your sponsors and determine the optimal messaging and how best to reach this target audience. See understanding your customers

How do I attract and retain the best fans and patrons? keyboard_arrow_down

By combining your first-party data with our consumer and market data, you can gain a deep and accurate understanding of fans, guests and season ticket holders—who they are, where they live, their values and purchase behaviour. Using these insights, you can refine your marketing campaigns with relevant messaging and build digital and traditional media plans based on your target’s media consumption habits and preferred channels. Through data mining and predictive analytics, we can help you identify new opportunities such as upsell and cross-sell and next best product. See understanding your customers

How can I use data analytics to improve our guest experience and build guest loyalty? keyboard_arrow_down

Strategies for amenities, event format, venue design and loyalty programs can be strengthened by considering your target audience and what’s most important to them. We can help you build custom segments by leveraging your customer data with rich behavioural and attitudinal data. Use these segments to create personalized loyalty programs, product recommendations, exclusive events and offers. See our databases

How do you support the eGaming and eSports market? keyboard_arrow_down

We can help you understand who attends your events, and those registrants, using only the six-digit postal code to link to a wide range of their characteristics, expenditures, and interests to assist your sponsorship and marketing outreach.

What are some of the ways the sports and entertainment industry uses mobility analytics to inform sponsorship opportunities or brand activation events? keyboard_arrow_down

Mobility analytics can enhance what you know about who attends sporting events, theatre performances, live concerts, casinos, music festivals, etc. You can profile fans, patrons and ticket holders who have visited your events - inside and outside the venue - and been exposed to your sponsor’s advertising even if you don’t have customer data. This can be instrumental in proving the value of your sponsorship opportunities and proving that your sponsor’s target is aligned with your audience.

Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude for your business. Our mobility data is collected by consent and is aggregated to the neighbourhood level.

See mobility analytics

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

 

 

Meet our Sports and Entertainment Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Perry-Hassen Headshot

Perry Hassen

Senior Vice President & Practice Leader

With over 20 years of experience in product leadership, sales, and account management, Perry brings his passion for consumer insights, developing innovative solutions, and tackling tough business challenges. Much of his career has been working within CPG, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has media agency experience, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.

Ashley-Rycroft-Headshot

Ashley Rycroft

Director, Business Development

As Director of Business Development, Ashley is responsible for Environics Analytics sports, entertainment and eSports practice. With a wealth of experience in solving complex problems, Ashley helps her clients better understand their customers through custom solutions designed for their needs. Through her formal education in kinesiology and physiology, extensive work in SaaS sales within the healthcare industry and multiple leadership roles in amateur sports, both on and off the field, she provides a unique perspective to the sports and entertainment industry. Prior to joining Environics Analytics, Ashley was Vice-President, Sales & Marketing for an IT consulting firm. Ashley holds a Bachelor of Education, Kinesiology and a Masters of Science, Exercise Physiology and Chronic Disease Management from McGill University.

 

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth

200+

Employees

2000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security

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Sports and Entertainment Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

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