Millennials interacting with technology

Build the brand and grow your market share.

Discover new opportunities with prospects and allocate subscriber marketing investments strategically. Distinguish between “cord-cutters”, “early adopters” and “fully connected” subscribers, analyze trade areas to determine households purchasing behaviours, develop product-specific promotions and create targeted advertising campaigns.

Use data analytics to build strong connections with telco subscribers

Build stronger subscriber connections

Create a single, shared view of your subscribers across the enterprise. Using profiling and segmentation, build a common language within your organization and create a more consistent experience across all channels. Reduce churn by allocating resources to the areas of highest-value. Predict the next best products to accelerate growth with new subscribers and proactively identify and engage those at-risk.

Use data analytics to gain insight into your telco subscribers

Boost your subscriber acquisition efforts

Attract more prospects by identifying the factors that influence purchase decisions and targeting consumers most likely to respond to your product and service offerings. Analyze data to determine who shops brick and mortar vs. online, assess competitive activity and identify the best locations for activations and brand events. 

Use data analytics to get insights into telco customers lifestyle and preferences.

Optimize marketing spend for better returns

Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Differentiate brand messaging based on lifestyles, attitudes and values. With mobile analytics, you can track and profile those who have been exposed to your outdoor advertising and who has visited your retail locations at various times of day. Inform your execution strategies by understanding consumers’ consumption habits, media preferences and preferred marketing channels. 

  • branded-cities-logo

    "We used to sell boards manually, but now we can profile our boards using a data-based system. Our whole approach shifted to where we tell our clients, ‘it’s not about where you want to be but who you want to reach.'"

    Natalia Lafforgue, Director of Marketing | Branded Cities
  • telus-logo

    “We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."

    Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study
  • harry-rosen-logo

    “If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”

    Jay Sewell, Director of Analytics | Harry Rosen See the Case Study



We Know Data

Enhance your marketing initiatives with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few key databases that support the telecommunications industry.


Map of CAN Segmentation Data for PRIZM5 Spectra

PRIZM Segmentation

PRIZM segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.

See database

CAN Behavioural Data showing Quick Service Restaurants


Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as retailer preferences and shopping profiles.

See database

Canadian map showing healthcare data on number of smokers in an area

Demographics - DemoStats

Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.

See database

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Frequently Asked Questions

How can data analytics help improve marketing campaign outcomes? keyboard_arrow_down

Using segmentation and behavioural databases, you can understand the needs and behaviours of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.

See consumer insights

Can mobile analytics inform sponsorship opportunities or brand activation events? keyboard_arrow_down

Mobile Analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers, etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience.

It can also be used to identify consumers and their behaviours at competitive locations. We use mobile data that is an anonymized and permission-based collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobile data is collected only if consent is provided by the individual.

See mobile analytics

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). We only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).

See our databases


Meet our Telecommunications Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Perry-Hassen Headshot

Perry Hassen

Senior Vice President & Practice Leader

With over 20 years of experience in product leadership, sales, and account management, Perry brings his passion for consumer insights, developing innovative solutions, and tackling tough business challenges. Much of his career has been working within CPG, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has media agency experience, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.

Peter-Boggs Headshot

Peter Boggs

Senior Vice President, Business Development

As the leader for telecommunications, media and agencies, Peter blends consumer insights with consumer data to develop innovative strategies that increase customer acquisition, engagement and retention. Peter has over 25 years of experience in engaging prospects and customers through direct marketing, CRM, lifecycle management and multi-channel strategies. He has driven profitable customer growth for leading retail, telecom and financial services companies, including Equifax,, Shoppers Drug Mart, BMO, Cincinnati Bell and Mitsubishi. Prior to joining EA, Peter was Vice President of Marketing Sciences at McCann, Vice President of Loyalty & Digital at Shoppers Drug Mart and Senior Vice President, CRM at Proximity. He holds a Bachelor of Environmental Studies degree from the University of Waterloo.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth



2000 +


10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security