Michael LeBlanc, host of The Voice of Retail Podcast explores how Environics Analytics is helping retailers understand the online shopping behaviours of their consumers.
The average Canadian household spends an estimated $2,748 a year buying goods online. However, there are major variations in this figure between geographical regions, product categories and customer segments. These differences have significant implications in all industries – for both online and offline shopping.
To help retailers better serve this growing segment of the market, Environics Analytics developed ClickSpend™ Powered by J.C. Williams Group. To find out more about the types of insights ClickSpend™ can provide, Michael LeBlanc, host of The Voice of Retail Podcast, caught up with Michele Sexsmith, Senior Vice President and Practice Leader who focuses on the retail sector at Environics Analytics.
ClickSpend™ was developed from the Canadian E-tail Report, a semi-annual online survey conducted by the J.C. Williams Group.
Listen to this podcast episode (opens in a new window). The interview starts at 21:48. You can also subscribe to “The Voice of Retail," which is produced in conjunction with Retail Council of Canada, via iTunes, Spotify, Stitcher, SoundCloud or wherever you get your podcasts.