Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operational efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.
Develop a common view of who your best customer is and what matters most to them. Build detailed personas across factors such as brand, net worth, lifestage, environment, utility and technology. And then align your internal stakeholders, design teams, creative agencies and media buyers to improve inventory planning and distribution, product development, pricing strategies and campaign effectiveness.
Deliver the right message to the right customer. Leveraging custom segmentation can help refine your media strategies by understanding your target audience's media consumption habits and preferred marketing channels. You can also discover the hobbies, sports, leisure and travel interests of your target market to help inform sponsorship opportunities and develop win-back promotions.
Identify likely buyers in your local markets before they begin shopping online. Find your best customers, optimize your network of dealerships, identify underserved areas for potential expansion and forecast potential sales by region or market area. You can also leverage mobility analytics to map the customer journey and determine who visits your dealership and who visits competitive dealerships.
“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
“The foundation of the Environics Analytics' data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”See the Case Study keyboard_arrow_right
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Vice President, Business Development
Allison Whiteside is the Vice President of Business Development for Environics Analytics automotive and consumer packaged goods practice. With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.
Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.
At Environics Analytics, you get access to a broad range of data scientists, mathematicians, statisticians, geographers, developers and business and marketing strategists with industry experience and sector depth. With hundreds of years of cumulative experience, we're skilled at uncovering insights through segmentation, predictive modelling and site and location intelligence. For many of our clients, our team does the work their internal teams don’t have the capacity or experience to complete. You'll find our approach extremely collaborative and we'll work with you to provide flexible solutions that scale easily to your needs.
Dealers, rental agencies, car detailers and auto repair shops can use mobile analytics to develop trade areas and consumer profiles by understanding who visits their location versus their competitors’ location. This helps provide a better understanding of what your trade area looks like, where your visitors likely live and work and who your real competition is. See Mobile Analytics
Mobile analytics can enhance what you know about who attends sporting events, concerts, festivals, gallery openings etc. It can be instrumental in determining if the events you sponsor attract visitors that match your target.
Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See mobile analytics
By combining your customer data with market data, you can gain deeper insights into who your customers are, where they live and what is important to them during the car purchase decision. These personas can be used to segment your customer base and through market studies and area reporting, you can determine the optimal mix of products and services for a specific location or region. See site and location intelligence
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.