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Build the brand and grow your market share.

Discover market opportunities, attract new advertisers, monitor trends and optimize return on media spend. Use our data to deepen your understanding of Americans to create more accurate and precise campaign audiences, opening a universe of potential.

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Understand how your audiences consume media

Identify which media your high potential consumers regularly use and how they interact online. Analyze how different audience segments respond to different media by understanding their preferences to create a meaningful impression across media channels.

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Enhance the effectiveness of advertising sales

Bolster acquisition efforts by identifying the factors that influence purchase decisions for those most likely to respond to your product and service offerings. Reveal deeper insights into what moves consumers to action.

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Optimize marketing spend for better returns

Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Develop data-driven media plans for precise TV, Out-of-home and Digital audience targeting based on privacy-compliant consumer socio-demographics, lifestyles and values.

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    “We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company.“

    Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study
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    “If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”

    Jay Sewell, Director of Analytics | Harry Rosen See the Case Study

Media & Advertising Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Meet Tracey Matchett

U.S. Group Account Director

A veteran marketer with over 20 years of business development and retail expertise, Tracey spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate, media and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omnichannel marketing initiatives.

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Want to know more about our Products and Services?

Get in touch. We're ready to help.

We Know Data

Enhance your audiences with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. 

 

Map of CAN Segmentation Data for PRIZM5 Spectra

PRIZM Segmentation

PRIZM segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.

See database

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as food, automotive and retailer purchase preferences.

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CAN Map showing Healthcare Data of Smokers in an area

Demographics - DemoStats

Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.

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Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth

200+

Employees

2000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

 

 

Meeting the highest standards of data security

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