Get powerful insights to grow your business through audience profiling, social media behavior and mobile analytics to drive deeper, more personalized engagement—both inside and outside the venue. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we help you identify your target, increase your base and prove your sponsorship value.
Attract a new audience while increasing loyalty. Use PRIZM segmentation to deepen your knowledge of event attendees, create more effective marketing messages and personalize offers at the neighborhood level. Analyze user behavior to find cross-sell and up-sell triggers and build loyalty of fans, patrons and season ticket holders.
Understand the market size your fans and attendees represent in total expenditures for key categories. Create audience profiles based on common characteristics to prioritize and enhance marketing efforts. Using mobile analytics, create detailed personas of fans, patrons and ticket holders to maximize sponsorship value.
Use data and analytics to maximize the effectiveness of your marketing budget. Better understand your target’s media consumption and values to help deliver the right message at the right time. Determine how fans and patrons engage with leading social media platforms to inform online campaigns and understand the brand fit.
“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
"Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With over twenty years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different types of data with business analytics tools and techniques to deliver results. Sean holds a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the sports and entertainment industry.
By understanding your fan and patron base, their spending habits and the brands they consume, we can help you identify customer segments most likely to respond to your sponsors’ value proposition as well as estimate the market size your base represents. You can also create custom segments based on common characteristics with your sponsors and determine the optimal messaging and how best to reach this target audience. See understanding your customers
By combining your first-party data with our consumer and market data, you can gain a deep and accurate understanding of fans, guests and season ticket holders—who they are, where they live, their values and their purchase behavior. Using these insights, you can refine your marketing campaigns with relevant messaging and build digital and traditional media plans based on your target’s media consumption habits and preferred channels. Through data mining and predictive analytics, we can help you identify new opportunities such as upsell, cross-sell and next best product. See understanding your customers
Strategies for amenities, event format, venue design and loyalty programs can be strengthened by considering your target audience and what’s most important to them. We can help you build custom segments by leveraging your customer data with rich behavioral and attitudinal data. Use these segments to create personalized loyalty programs, product recommendations, exclusive events and offers. See our databases
We can help you understand who attends your events, and those registrants, using only the ZIP code to link to a wide range of their characteristics, expenditures, and interests to assist your sponsorship and marketing outreach.
Mobility analytics can enhance what you know about who attends sporting events, theatre performances, live concerts, casinos, music festivals, etc. You can profile fans, patrons and ticket holders who have visited your events - inside and outside the venue - and been exposed to your sponsor’s advertising even if you don’t have customer data. This can be instrumental in proving the value of your sponsorship opportunities and proving that your sponsor’s target is aligned with your audience.
Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude for your business. Our mobility data is collected by consent and is aggregated to the neighborhood level.See mobility analytics
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.