Technology savvy millennials using various devices

Build the brand and grow your market share.

Discover new opportunities with prospects and allocate subscriber marketing investments strategically. Distinguish between “cord-cutters”, “early adopters” and “fully connected” subscribers, analyze trade areas to determine households purchasing behaviors, develop product-specific promotions and create targeted advertising campaigns.

Use data analytics to build strong connections with telco subscribers

Build stronger subscriber connections

Create a single, shared view of your subscribers across the enterprise. Using profiling and segmentation, build a common language within your organization and create a more consistent experience across all channels. Reduce churn by allocating resources to the areas of highest-value. Predict the next best products to accelerate growth with new subscribers and proactively identify and engage those at-risk.

Use data analytics to gain insight into your telco subscribers

Boost your subscriber acquisition efforts

Attract more prospects by identifying the factors that influence purchase decisions and targeting consumers most likely to respond to your product and service offerings. Analyze data to determine who shops brick and mortar vs. online, assess competitive activity and identify the best locations for activations and brand events. 

Use data analytics to get insights into telco customers lifestyle and preferences.

Optimize marketing spend for better returns

Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Differentiate brand messaging based on lifestyles, attitudes and values. With mobile analytics, you can track and profile those who have been exposed to your outdoor advertising and who has visited your retail locations at various times of day. Inform your execution strategies by understanding consumers’ consumption habits, media preferences and preferred marketing channels.

  • branded-cities-logo

    "We used to sell boards manually, but now we can profile our boards using a data-based system. Our whole approach shifted to where we tell our clients, ‘it’s not about where you want to be but who you want to reach.'"

    Natalia Lafforgue, Director of Marketing | Branded Cities
  • Telus-Logo

    “We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company.“

    Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study
  • harry-rosen-logo

    “If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”

    Jay Sewell, Director of Analytics | Harry Rosen See the Case Study

Telecommunications Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Meet Sean Moloney

Senior Vice President & Practice Leader

With over twenty years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different types of data with business analytics tools and techniques to deliver results. Sean holds a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.

Sean Moloney Headshot

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

We Know Data

Enhance your marketing initiatives with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few key databases that support the telecommunications industry.

 

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

Analyze, understand and reach your subscribers more effectively by leveraging PRIZM Premier consumer segmentation system. PRIZM Premier combines demographics, consumer behavior and geographic data to segment U.S. households into 68 unique lifestyle types.

See database

Map showing Behavioral data in the US

Behavioral - Consumer Profiles

Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyles of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.

See database

Map showing Demographic data in the US

Demographics - Pop-Facts®

Track consumer growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data are available across a wide range of census and geographic areas.

See database

 

 

Frequently Asked Questions

How can data analytics help improve marketing campaign outcomes? keyboard_arrow_down

Using segmentation and behavioral databases, you can understand the needs and behaviors of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.

See consumer insights

Can mobile analytics inform sponsorship opportunities or brand activation events? keyboard_arrow_down

Mobile Analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers, etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience.

It can also be used to identify consumers and their behaviors at competitive locations. We use mobile data that is an anonymized and permission-based collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobile data is collected only if consent is provided by the individual.

See mobile analytics

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).

See our databases

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we offer a broad range of privacy compliant, consumer and business databases, proprietary software and a team of industry professionals.

15 Years +

Corporate Growth

200+

Employees

2000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security

AICPA SOC Logo