software

Product-Category-Software
ENVISION5

ENVISION5 is the latest edition of our popular platform that provides business intelligence on customers and markets anywhere in ​North America. With access to EA’s extensive databases, ENVISION5 features a web-services architecture, redesigned user interface, interactive dashboards and enhanced mapping. The easy-to-use yet powerful cloud-based platform provides a wealth of consumer data and the most complete package of geo- and segment-based routines available for customer insights, site evaluation and media planning. Its responsive design also makes ENVISION5 tablet and mobile compatible. Through ENVISION5, EA offers users access to PRIZM5 profiles of more than 15,000 variables across a wide range of topics, our latest DemoStats database and links to SocialValues and other important media and marketing research.


how it's used

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Workflows allow users to follow a suggested path for importing data, analyzing trade areas and creating maps to locate promising prospects and develop effective marketing campaigns at the national, regional and local level.


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Users can geocode and map the location of their customers, create reports to better understand who they are, what they spend money on and how they consume media, and share these results across their organization using ENVISION5 dashboards and microsites.


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Users can create target groups from any customer file, whether the targeting is based on lifestage, assets, language spoken at home or views regarding technology. ENVISION5’s personification workflow can then help describe these target groups using demographic, psychographic and lifestyle databases so users can better engage and communicate with them.


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SPOTLIGHT_Logo_Black

SPOTLIGHT brings together the latest and most reliable market information, consumer insights and location data in one intuitive online tool. With just a few clicks, you can identify the right location for a new business, understand who lives in your trade area and what they buy, and tailor your products and services to meet their needs.


iXPRESS-Black

With iXPRESS, you can quickly run reports, maps and graphs to make better site location and market planning decisions that support strategic goals. By integrating your data with demographic trends, lifestyle segments and even traffic volumes, you can locate your best prospects, manage sales territories and depict it all graphically. Custom geographic analysis has never been easier.


OriginsCanada

A breakthrough name-coding system, OriginsCanada predicts the cultural, ethnic and linguistic origins of people based on first and last name alone. The software tool analyzes names according to 203 separate origins types and 22 separate origins groups (such as Hispanic, Greek Orthodox, Muslim, Indian Sikh and South Asian). Then it allows users to assign heritage tags to a customer database, requiring only a computer file containing the first and last name to be coded. With OriginsCanada, marketers can create customer profiles and better tailor messages, media and products to Canada’s diverse population.


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To better serve the needs of diverse communities, public policymakers can use OriginsCanada to determine where to focus their programs. Not-for-profits and health providers can confirm whether they’re achieving their diversity objectives based on the backgrounds of their program beneficiaries.


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OriginsCanada helps businesses, government departments and not-for-profit organizations better communicate with the nation’s diverse citizens. Retailers—from clothing and electronics stores to grocery and home improvement chains—can target their products and services to current and potential customers of different countries of origin.


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With its ability to predict the cultural, ethnic and linguistic origins of consumers, OriginsCanada can help businesses and not-for-profits better tailor their media, messages and products to Canada’s diverse population.

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By overlaying PRIZM5 and OriginsCanada information with a customer database, you can better respond to the distinctive needs of your diverse audiences while avoiding privacy intrusions.

alteryx_web

A geographic business intelligence platform, Alteryx Designer from Alteryx, Inc. offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies. With its 60-plus built-in tools, Alteryx adds spatial intelligence to your data, is compatible with any database and statistical tool, and can be customized to any project requirements. Above all, Alteryx is lightning-fast— whether you’re running data for visualization, analytics apps or reports that are ad hoc, daily or monthly.


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Alteryx enables analysts to perform complex predictive analytics with simple tools that don’t require programming expertise. These modelling techniques can help users forecast market behaviour within trade areas and sales performance and inventory requirements for store locations.


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Alteryx allows users to blend internal transactional data with third-party demographic data and cloud-based social media application data using a single intuitive workflow that can enrich your customer files up to 100 times faster than with other approaches.


esri-logo (1) Business Analyst

To create this smart and flexible business geographic solution, Esri Canada and EA have bundled the most reliable, up-to-date and comprehensive Canadian data with expert software for the newest edition of Esri Business Analyst Desktop and Online (Canadian Editions). The latest editions of this smart and flexible business geographic solution deliver dramatic performance improvements, a customizable interface, user-friendly wizards and enhanced data for trade area analysis, site selection, customer prospecting and target marketing. Its capabilities range from running simple reports and mapping the results to performing complex probability models.


how it's used

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Whether you’re a retailer or real estate professional evaluating new sites, deciding where to upgrade facilities or optimizing your chain, Esri Business Analyst provides a comprehensive view of your market, target customers, competitive landscape and sales opportunities.


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Using a variety of EA databases—CensusPlus, DemoStats, HouseholdSpend and PRIZM5 profiles—and Esri’s industry-leading GIS software, Business Analyst can help you create detailed portraits of your most profitable customers, identify trends that affect their purchasing behaviour and lifestyle preferences and map the neighbourhoods with the highest concentration of target customers.


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This software provides users with an in-depth understanding of target consumers’ lifestyles and behaviors so they can determine where to build or expand, where and how to market, and what products or services will address customer needs. Featuring PRIZM5, it helps users classify Canadian neighbourhoods into 68 distinct lifestyle segments based on demographics, lifestyles and social values.