Perry Hassen is Senior Vice President and Practice Leader for the consumer goods industry. With over 20 years of experience in product leadership, sales, and account management in marketing analytics, Perry brings his passion for consumer and shopping insights, developing innovative solutions
, and tackling tough business challenges. Much of his career has been working within the consumer good industry, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has experience working for a media agency, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.