SPOTLIGHT analytics platform logo

Make smarter site and location decisions. On the spot.

SPOTLIGHT brings together the latest and most reliable market information and location data in one intuitive online tool. Identify the right location for a new business, understand who lives in your trade area and tailor your products and services to meet their needs—all with just a few clicks.

SPOTLIGHT site location mapping

SPOTLIGHT is a cloud-based, secure platform that gives you on the spot access to over 50 reports focusing on demographics, spending and financial behavior and business reporting. With a user-friendly interface, this self-serve platform enables you access the most up-to-date market information whether you’re in your office or in the field.


Presentation-quality reports and maps

SPOTLIGHT simple interface icon

Simple, three-step interface

SPOTLIGHT payment icon

Flexible pay-as-you-go payment options

Analytics platform data update icon

Automatic data updates


Powered by industry leading data


Desktop, tablet and mobile compatible

Ready for a closer look?

Designed with your business in mind.

Big or small, your business gets detailed market insights that fit your needs and budget.
SPOTLIGHT site location analytics

Site and market analysis

Select from robust reports and maps detailing an overview of the demographic profile, spending habits and financial behavior of customers that live in your location or trade area of interest.

SPOTLIGHT trade area mapping

Flexible trade area definitions

Enhance your analysis by choosing from a variety of trade area definitions such as drive-time, radii, custom polygons or standard geographic areas like ZIP Codes.

SPOTLIGHT analytic platform reports

Fast and on the spot

Whether you’re in your office or out in the field, quickly run on-demand reports and share location insights across your organization and with your key stakeholders.

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SPOTLIGHT analytics platform pricing

Flexible payment options

SPOTLIGHT’s payment options are designed to meet both your location information needs and your budget. Buy a single report or a bundle, as a one-time purchase or an annual subscription plan.

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Frequently Asked Questions

How do I create reports in SPOTLIGHT? keyboard_arrow_down

SPOTLIGHT’s interface is user-friendly with a three step process to create on demand reports. Standard reports are available within the platform based on your license.

To see how to create a report, watch this video.

What file formats can I use to download reports? keyboard_arrow_down

You can download reports as a pdf or excel file.

Can I purchase ad hoc reports in addition to my bundle plan? keyboard_arrow_down

You can purchase over 40 reports and maps for any location you select or trade area you create.  See our Pay As You Go pricing. 

How do I get started with SPOTLIGHT? keyboard_arrow_down

Contact us for a free demo of the SPOTLIGHT platform. Our support specialist team will provide you with an overview of the product and answer any questions you may have. As well, for ongoing support, you can check out our SPOTLIGHT Knowledge Base for QuickStarts and Training Videos.

Explore SPOTLIGHT's Knowledge Base for tips on how to get started and use the platform.




Privacy Compliant, Authoritative Databases

Enhance your data with our comprehensive databases for more informed decision making. Choose from 30 databases offering more than 22,000 variables to help inform your customer and location-focused analytical initiatives.

Contact Us

Want to know more about SPOTLIGHT?

Submit a request or give us a call at 1.844.871.1389 to speak with one of our experts from the SPOTLIGHT team.