Claritas Mediamark Research and Intelligence (MRI) Profiles helps users better understand consumers based on lifestyle, media exposure, product consumption and psychographic dimensions. Updated annually and based on GfK’s MRI Survey
of the American Consumer®, the database consists of almost 5,000 variables grouped into 24 categories—from alcohol and apparel to television viewership and travel—and is particularly useful for acquisition and retention
programs, media strategy and channel management. MRI Profiles is available for use with PRIZM® Premier, P$YCLE® and ConneXions®.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
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