Map showing Canadian smokers

Data

GivingBack

The GivingBack database explores how Canadians volunteer their time, donate money and provide in-kind gifts to charitable and non-profit organizations, with data available at the postal code and dissemination area levels. Based on Statistics Canada’s Survey of Giving, Volunteering and Participating, the database profiles the philanthropic behaviour of the population and offers insights into why they support a particular cause. By combining GivingBack with PRIZM5 data, users can segment their donor base to allocate resources and develop relevant messages that will engage prospective audiences.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

CAN Map Demographics showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey. . 

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