Map showing Canadian smokers

Data

ResponseCanada™ Consumer Movers

ResponseCanada™ Consumer (RCC) Movers is a contact database of households that are likely occupied by new movers. Two-thirds of the records in the database contain both a name and telephone number, while the balance provides only an address. Developed by Cleanlist, the database allows marketers to identify households for mail- or phone-based target marketing. The number of RCC Movers varies seasonally, but on average it tracks about 120,000 household movers per month. RCC Movers allows marketers to identify households that may be looking to discover local area shopping centres, restaurants and entertainment venues in their new communities.

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Map showing PRIZM5 Spectra data

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

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Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

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