Map showing Canadian smokers

Data

Enhanced PCCF

The Enhanced Postal Code Conversion File (ePCCF) provides a link between the six-digit postal code and standard Census geographic areas, as well as a latitude/longitude point for each postal code. By correlating postal codes to a Census dissemination area, ePCCF allows marketers to easily append consumers’ locations, demographic data and PRIZM5 segments for mapping and analysis. The Unique Enhanced PCCF file contains close to 900,000 postal code points. In addition, we’ve improved the latest Rural Enhanced PCCF through the manual checking of locations, correcting known errors and improving the geocoding of rural postal codes.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

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