Map showing Canadian smokers

Data

Spectra Stores and Trade Areas

The Spectra Stores and Trade Areas database covers more than 35,000 grocery, drug, mass merchandise, club, convenience and gas, hardware and discount stores. It is updated quarterly and includes modelled geographic trade areas based on dollar sales, competition and the distance between the store location and dissemination areas. PRIZM5 segmentation data, Homescan profiles or any other data we offer can be applied to store trade areas to identify product market potential for store locations or to better understand shoppers in a particular trade area.

Want to know more about Location Data?

We're here to help.

ENVISION5 Financial Database Map

Financial

Understand Canadians' investment behaviour and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve product mix and inventory levels and monitor trade areas based on spending and investment behaviour. Choose from nine databases, including WealthScapes, Canada's most comprehensive financial database.

CAN map of Geographic Data showing FSA Codes Boundaries

Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

Environics Analytics blog

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics latest news

News ›

Catch up on the latest news from Environics Analytics.

Environics Analytics case studies

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.