As Senior Vice President and Practice Leader for the media and agency industries, Darryl Coburn focuses on providing analytics solutions and innovative data strategies for clients. With over 20 years of experience in national advertising sales in television and digital, he has led sales teams across the country, overseeing advertising revenue and the development of data-enabled products. Previously, Darryl was Vice President, National Video Sales at Bell Media, where he oversaw the national sales strategy for a number of their conventional, news and entertainment specialty channels. During this time, he also led the launch of innovative sales products, offering clients better targeting capabilities and advanced advertising solutions. Darryl has also held the position of Vice President, Specialty Sales, where he oversaw the sales strategy for all Bell Media news and entertainment specialty channels. Darryl holds a Bachelor of Arts degree in political science from the University of Western Ontario.