DonorRank is a customizable scoring system that uses wealth and psychographic data to rank your existing donors. It identifies your best prospects according to their capacity to give and interest in your cause.
The system links your donor database with WealthScapes Fundraiser and PRIZM, our comprehensive segmentation system that classifies Canadian neighbourhoods into 67 unique groups, based on geographic, demographic and psychographic data. Using WealthScapes Fundraiser, we cross-reference your existing donors against more than 40 income, wealth and expenditure variables to assess their charitable giving capacity. We then profile these donors using PRIZM to help you fine-tune your engagement strategy.
With DonorRank you can:
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.
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