Map showing Canadian smokers



Are you maximizing the potential of your existing donor base? DonorRank can determine the capacity and engagement levels for all of your supporters to help you focus on your best prospects.

DonorRank is a customizable scoring system that uses wealth and psychographic data to rank your existing donors. It identifies your best prospects according to their capacity to give and interest in your cause.

The system links your donor database with WealthScapes Fundraiser and PRIZM, our comprehensive segmentation system that classifies Canadian neighbourhoods into 67 unique groups, based on geographic, demographic and psychographic data. Using WealthScapes Fundraiser, we cross-reference your existing donors against more than 40 income, wealth and expenditure variables to assess their charitable giving capacity. We then profile these donors using PRIZM to help you fine-tune your engagement strategy.


With DonorRank you can:

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Identify the best prospects in your donor base

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Customize the scoring system to suit your goals

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Understand the donor capacity of your supporters

This service will help build your pipeline by moving donors into the right fundraising programs to help you maximize your gift opportunity. DonorRank is ideal for charities looking for an efficient and cost-effective solution to target their fundraising initiatives.

Want to know more about DonorRank?

Get in Touch. We're here to help.

Map of CAN Segmentation Data for PRIZM5 Spectra


Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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