Map showing Canadian smokers

Data

Health

Focus your marketing efforts and craft effective messaging by targeting Canadians based on their health status as well as their attitudes and behaviours towards healthcare.


  • CommunityHealth, administered by Statistics Canada, the Canadian Community Health Survey collects detailed information on the health status of Canadians. CommunityHealth takes those survey results and provides marketers with approximately 600 variables to better understand and target Canadians based on health-related topics, including their ailments, health care utilization, self-esteem, body mass index and fitness level. This dataset is based on more than 120,000 respondents, aged 12 and older, from households across all provinces and territories.

Want to know more about the CommunityHealth database?

We're here to help.

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.  

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

Expert Opinions and Images

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics News

News ›

Catch up on the latest news from Environics Analytics. 

Environics Analytics case studies

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.