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Access up-to-date COVID-19 vaccination behavioural and trend data

VaccineInsights sheds light on the reasons behind COVID-19 vaccine-confidence and vaccine-hesitancy. This unique database helps government and public health communicators identify and understand vaccine-hesitant populations in Canada so that behavioural change efforts can be more relevant, targeted and effective.

The VaccineInsights database contains 91 variables from two specialized survey sources, Caddle and BEworks in collaboration with AskingCanadians by Delvinia. By combining both surveys, researchers, analysts and marketers can understand what populations are willing, unwilling or unsure about getting the vaccine and breaks down the motivations behind that behaviour. When linked to Environics Analytics PRIZM data, users can analyze vaccine-hesitant populations at a local geographic level which can be personified for better messaging and targeting. 

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Make informed decisions, quickly

Access current consumer vaccination trends data to keep up-to-date in a rapidly changing environment. 

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Analyze at a local geographic level

Easily link PRIZM data to understand who vaccine-hesitant populations are and how best to connect with them. 


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Inform your approach

Tailor your response to ensure behavioural change efforts are more relevant, targeted and effective.

Want to know more about VaccineInsights?

We're here to help.

Two specialized survey sources combined for powerful insights

Access a total of 67 variables from Caddle and BEworks in collaboration with AskingCanadians by Delvinia to understand vaccination intention and the underlying cognitive factors that drive vaccine-confidence.

Caddle data provides 18 variables and indicates if respondents are willing, unwilling or unsure about getting the vaccine, if they think the vaccine is safe and where they prefer to get vaccinated.

BEworks cognitive and behavioural model data provides 49 variables to understand the factors that influence motivations behind vaccine-confident and vaccine-hesitant behaviour. The four key cognitive factors include:

  • Valuing Personal Beliefs vs. Empirical Evidence - How likely people are to go with their gut instinct versus scientific evidence.
  • Scientific Knowledge - Assessed knowledge of scientific principles.
  • Belief in Conspiracy Theories -  How open people are to conspiracy theories.
  • Vaccine Risk Concerns - Understanding concerns about the safety of the COVID-19 vaccine.
          map-national-vaccine-hesitancy- projected-to-census-division- vaccineinsights
          Pictured above: Sample map of vaccination intent projected to Census Division as measured by VaccineInsights. Those who plan on getting the COVID-19 vaccine or are unsure (Pop 16+) compared to the Canadian average. See interactive map.
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          Better understand vaccine-hesitancy in the populations you serve

          Answer pressing questions like:


          • Where do people prefer to be vaccinated?
          • What is the estimated demand for vaccinations by geography?
          • What is the best way to allocate vaccines?
          • How can I find populations who are ready to be vaccinated?
          • Who are the populations that do not plan to get vaccinated? How can I change their minds?


          Find more information about VaccineInsights including metadata and release notes on our community website.

                    Explore our interactive story map to see how vaccine confidence varies across Canada. 

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                      Respond with effectively designed initiatives

                      Public health organizations, pharmaceutical retail chains and human resource departments can use VaccineInsights to:


                      • Inform public service announcement strategies
                      • Forecast and understand public and workforce vaccination adoption
                      • Ensure those ready for the vaccine have quick and easy access
                      • Plan for return to work/work from home models 
                      • Link with other Environics Analytics datasets to create demographic, attitudinal and media use personas
                      Sample map of vaccine hesitancy projected to Dissemination Area as measured by VaccineInsights
                      Pictured above: Sample map of vaccination intent projected to Dissemination Area as measured by VaccineInsights. Those who plan on getting the COVID-19 vaccine or are unsure (Pop 16+) compared to Ottawa average. See interactive map.

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