Map showing Canadian smokers

Data

Psychographic

Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications and merchandising strategies to engage your customers based on their view of the world.


  • SocialValues are linked to PRIZM5 making it the only truly psychographic data built into a segmentation system in Canada. Since 1983, scientists at our sister company, Environics Research, conduct an annual nationwide survey that measures human motivation and social relations, employing advanced techniques to understand the mindset of Canadians. The resulting SocialValues dataset, based on more than 8,100 respondents, offers approximately 250 combined values and attitudes to help you determine the mindset of your customers to engage them more effectively.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.  

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