How We Help

We’ll help you develop a data-driven strategy, improve your data quality, better understand your customers and analyze your markets by turning data and analytics into insight, execution and results.


New PRIZM Postal Code Lookup

Explore Canada’s leading segmentation system for understanding customers and markets. Enter a postal code into the PRIZM postal code lookup and discover which of the 67 unique lifestyle types make up a neighbourhood.



Enhance your data with our comprehensive databases for more informed decision making. Choose from 47 databases offering more than 30,000 variables that help you connect with consumers.

All New PRIZM Segmentation

Gain a fresh perspective on Canada’s distinct communities and markets

PRIZM helps decision-makers with everything from designing marketing strategies and choosing store locations to merchandising, media planning, and executing campaigns across traditional and digital media channels. Understand what consumers are buying, doing and thinking – and anticipate their behaviour in the future.

Now in its fourth generation, PRIZM offers:

  • 67 lifestyle types based on income, urbanity and life stage
  • 30,000+ PRIZM-coded variables
  • Francophone segments
  • Cultural diversity index
  • Neighbourhood insight at the 6-digit postal code level
  • Created using more than 40 data sources


We are Industry Focused

Since 2003, we’ve helped thousands of organizations across all sectors solve their business challenges. Our quality data, powerful analytics platforms and extensive consulting services allow you to make informed decisions that are critical to your success. Learn more about the type of work we are doing in your sector.

Mackenzie Health Foundation

Nov 2, 2018, 14:53 PM
“By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.” 
Nameof author : Dwayne DiPasquale, Director of Advancement | Mackenzie Health Foundation

We Know Data

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

Environics Analytics Geek and Canadian maple leaf

We're Ready To Help

Our team includes some of the most experienced data scientists, mathematicians, statisticians, geographers, business and marketing strategists. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

Expert Opinions and Images

Industry Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics.

Environics Analytics News

Media Room

Read published articles from our industry experts, stay up to date on our news, see our social media wall and download all the media resources you need to use our brand.

Environics Analytics team at industry conference


Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.