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Consumer Insights

Create a comprehensive picture of your customers by segmenting them according to shared demographic, lifestyle, values and behavioural traits. Segments can help organizations create highly targeted marketing campaigns, retain high value customers and optimize return on marketing investments. This deeper level of customer insight can also be used to inform site-related decisions. 

  • Segmentation help you quickly understand the primary characteristics of your target market.
  • Profiling uses DemoStats or PRIZM5, to analyze your best customers, or other groups, by comparing them to a benchmark and helping you determine which segments to target.
  • Personification provides insight on your customers' lifestyles, media and channel preferences, purchase behaviours, values and attitudes.
  • Media and Channel Optimization helps you design the most relevant marketing initiatives across digital and traditional media, as well as customer service channels.
  • Data Mining extracts information and insights from your data to help inform decision-making around customer value, revenue generation and cost optimization.
  • Predictive Analytics can be used to help develop strategies for customer acquisition and retention, up-selling and cross-selling products, reducing customer churn and developing pricing strategies.
  • AutoRank™ combines IHS Markit’s comprehensive automotive registration data with our premier market intelligence service to identify the areas that are significantly better for customer acquisition by make or model.

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