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Mediamark Research and Intelligence (MRI) Profiles

Claritas Mediamark Research and Intelligence (MRI) Profiles helps users better understand consumers based on lifestyle, media exposure, product consumption and psychographic dimensions. Updated annually and based on GfK’s MRI Survey of the American Consumer®, the database consists of almost 5,000 variables grouped into 24 categories—from alcohol and apparel to television viewership and travel—and is particularly useful for acquisition and retention programs, media strategy and channel management. MRI Profiles is available for use with PRIZM® Premier, P$YCLE® and ConneXions®.

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Map showing Segmentation data in the US


Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Demographic data in the US


Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.

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