With Retail Market Power® produced internally here at Environics Analytics, users can identify sales opportunities, based on a market analysis of any geographic area. Using demand estimates derived from consumer behavior and supply
estimates derived from retail sales data, analysts can look at the net gap between demand and supply to identify opportunities in the marketplace or trade area. Developed using the Consumer Expenditure Survey from the Bureau of Labor Statistics and
the Census of Retail Trade from the U.S. Census Bureau, the database offers current-year supply and demand estimates, as well as five-year demand projections, for all standard census, postal and marketing geographies. Expenditures and sales estimates
are organized by retail store types and major merchandise line items.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation
services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
Who we are, how we do business and who we work with
Consumer and location insights, analytics consulting, data services
Privacy compliant, authoritative databases
Powerful, easy-to-use business intelligence platforms
Leverage data and analytics to make informed decisions
Keep up to date with industry news
Register for webinars and access past presentations
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Find technical documents, release notes and variables lists
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