Grow student and alumni recruitment programs and fundraising initiatives
Improve the outcomes of your enrollment, alumni relations and fundraising campaigns. Whether you are a school, college, or university, we provide recruitment and advancement departments with a deeper understanding of your community and identify what resonates with your students, alumni and donors.
Optimize recruiting and student enrollment
Understand your student population - who they are, where they live and what’s important to them – to identify new markets that are most likely to respond to your value proposition. Create personas to build more effective campaign messaging and build strategies to improve marketing ROI.
Improve fundraising and advancement efforts
Whether asking for a major, planned, or monthly gift, improve your return on fundraising efforts by understanding your alumni and gift-givers, their net worth and capacity for giving. Create effective campaigns that resonate with their values and execute in their preferred media channels.
Enhance your site and location strategy
Identify the key drivers of school success through location-based analytics. Estimate the opportunity and market size, understand school catchment areas, household composition, how far families are willing to travel and the effect of competition on site location.
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“By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.”
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“Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”
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“Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”
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Education Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
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We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and financial data. Here are a few of our reliable and up-to-date databases that support the needs of the education sector.
Claritas Pop-Facts® Advanced
Track household growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data are available across a wide range of census and geographic areas.
Segmentation - PRIZM® Premier
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your student households.
Claritas Net Worth Profiles
Identify PRIZM® Premier and P$YCLE® segments by household net worth. The database measures assets such as savings accounts and value of a primary residence vs liabilities such as mortgages, loans, credit card balances.
Psychographic - SocialValues
Learn what matters most to your alumni and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage alumni based on their values and view of the world.
Frequently Asked Questions
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.
Meeting the highest standards of data security
Education Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
It's Giving Season
How charities can excel during the critical autumn fundraising period.
The Boomer Opportunity
Target the fastest-growing demographic group in the U.S. - the Boomers.
Mobility Analytics
Learn more about mobility analytics and bring a new dimension to your customer insights.
PRIZM is a registered trademark of Claritas, LLC.