Empower your energy programs with data analytics

Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.


Millennial woman changing energy efficient lightbulbs

Increase program adoption rates

Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modeling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.

Modern couple in an energy efficient home

Efficiently acquire more customers

As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioral data to gain insights that inform campaign strategies and measure results.

Young family in an energy efficient kitchen

Optimize communication strategies

Better your return on spend by determining where to focus marketing efforts down to the ZIP code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.

  • Logo for the Canadian Blood Services Healthcare Organization - Testimonials

    “We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”

    Tony Steed, Director of Market Knowledge and Donor Insights | Canadian Blood Services
  • Logo for the London Ontario Fire Fighters Association - Testimonials

    “Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”

    David Lazenby | London (Ont.) Fire Department
  • Royal Canadian Mint Logo - Testimonials

    “The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modeling are tools you can use to extract the maximum value from the relationships you have with your customers.”

    Senior Manager of Customer Strategy and Insight | Royal Canadian Mint See the Case Study

 

 

We Know Data

Enhance your store data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation and behavioral data. Here are a few of our popular databases that support the energy and resources sector.

 

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers.

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Map showing Behavioral data in the US

Energy Behavior Track Profiles

Identify consumers according to their energy usage, conservation behaviors and beliefs. Use PRIZM® Premier segmentation to create customer profiles and develop more effective marketing campaigns and improve energy programs.

See database

Map showing Demographic data in the US

Claritas Pop-Facts®

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

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US Map showing importance of psychographic data

Psychographic - SocialValues

Learn what matters to your utility customers the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.

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Want to know more about our Products and Services?

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Frequently Asked Questions

Tell me more about the Energy Behavior Track Profiles database. keyboard_arrow_down

Claritas Energy Behavior Track Profiles identifies consumers according to energy usage, conservation behaviors and beliefs. Based on an annual online survey of over 32,000 respondents, the database contains more than 220 profiles grouped into three categories: provider services, appliances and equipment, and conservation efforts and opinions. See variable lists

What are some of the ways organizations use Energy Behavior Track Profiles and other databases? keyboard_arrow_down

Any organization interested in better understanding Americans’ attitudes towards household-related environmental issues can benefit from the Energy Behavior Track data. Created for the PRIZM® Premier segmentation system, the profiles help energy providers develop more effective marketing campaigns and improve energy services and outreach programs. Energy service providers can understand their customer preferences for services like online bill payment or segment customers into categories such as early adopters of green / renewable energy, smart appliances or smart thermostats. Contact us to discuss your opportunities.

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data, as well as develop a roadmap of analytical priorities. Our energy and resources industry practice leaders have the broad strategic expertise and deep sector experience to help address your key business and operational challenges. See our services

 

Meet our Energy and Resources Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

 

Sean Moloney, Director of Business Development

Sean Moloney

Director of Business Development

With over twenty years’ experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for effective strategy. In his role as Director, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine data with business analytics tools and techniques to deliver results. Sean began his career at Compusearch where he held positions in data development, research and account management. Prior to joining Environics Analytics, he held sales executive and national account manager roles at MapInfo and Pitney Bowes Software. Sean holds a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth

200+

Employees

3000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

 

Recognized as a fast-growing company

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security

AICPA SOC Logo

 

 

Energy and Resources Sector Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

Icon for the European Union General Data Protection Regulation

Blog Post

Why we welcome GDPR and why you should too

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Environics Analytics team at DMA conference

Blog Post

The Best of &THEN Marketing Conference

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Environics releases mobility analytics services

News

Changing the Way Organizations Look at Mobility Data.

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Webinar

Making The Move To Mobility Analytics

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Map of US Consumer Demand

Webinar

Consumer Buying Power and Retail Market Power

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Events

Meet our practice teams at industry events

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