Empower your energy programs with data analytics
Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.
Increase program adoption rates
Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modeling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.
Efficiently acquire more customers
As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioral data to gain insights that inform campaign strategies and measure results.
Optimize communication strategies
Better your return on spend by determining where to focus marketing efforts down to the ZIP code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.
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“We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”
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“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
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“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modeling are tools you can use to extract the maximum value from the relationships you have with your customers.”
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Energy Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
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We Know Data
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation and behavioral data. Here are a few of our popular databases that support the energy and resources sector.
Segmentation - PRIZM® Premier
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers.
Energy Behavior Track Profiles
Identify consumers according to their energy usage, conservation behaviors and beliefs. Use PRIZM® Premier segmentation to create customer profiles and develop more effective marketing campaigns and improve energy programs.
Claritas Pop-Facts®
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Psychographic - SocialValues
Learn what matters to your utility customers the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.
Frequently Asked Questions
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Energy and Resources Sector Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Here Comes GDPR
Why we welcome the General Data Protection Regulation and why you should too.
PRIZM is a registered trademark of Claritas, LLC.