Maximize opportunities in your real estate portfolio.

From the simplest reports and mapping to complex geospatial techniques and spatial interaction modeling, we have the experience and expertise to help you deal with the complexity of today’s real estate market. Forecast sales, optimize your network, assess competitive threats, estimate market cannibalization, identify first mover opportunities or discover the perfect location for your new restaurant, bank branch or retail location using data and analytics.


Prime real estate street in San Francisco

Evaluate market potential

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to optimize existing store footprint, identify underserved markets for expansion, or estimate any site’s retail opportunity. You can also gauge the impact of competition and cannibalization by comparing one location’s trade area to another.

Restaurant serving millennial customers

Optimize your investment

Identify the untapped potential within a market for expansion. Analyse your existing bricks-and-mortar footprint versus the market potential to identify how many other locations can be added to a market, as well as where to place those locations. Network optimization can also help you assess which sites are underperforming and identify locations that may need to close or relocate.

Retail store clerk helping customer online

Find your best customers

Use predictive modeling and profiling to analyse your best customers and determine the optimal mix of products and services for a specific location or area. Gain insight into neighborhood trends and rank locations based on data such as demographics, lifestyles, spending patterns, race and ethnicity, acculturation, language use or rates of crime in a given area.

  • Logo for Roots Retail stores

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

     

    Alex Jones, Vice President Real Estate | Roots Ltd.
  • “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot

 

 

We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioural and geographic. Here are a few of our popular databases developed to support the real estate sector.

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

See database

Demonstration of geofencing in mobility analytics

Mobility Analytics

Enhance what you know about visitors to your store, branch or restaurant with mobility analytics. Mobility data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.

See database

Map showing Demographic data in the US

Demographics - Pop-Facts® Advanced

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

See database

Map showing US Geographic data of zip code boundaries

Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

Frequently Asked Questions

How can data analytics help me deal with the complexity of today's real estate market? keyboard_arrow_down

One of today’s competitive advantages is the ability to move quickly. Data analytics can provide you with up to date information on where to expand, establish or relocate your stores by visualizing the commercial and/or residential real estate markets. By augmenting your data with third-party sources such as demographic, segmentation, location or geographic databases, you can build a real estate strategy based on consumer and market trends and help avoid costly mistakes. Contact us to discover how

How can I use data analytics to optimize my existing locations? keyboard_arrow_down

By combining your customer data with privacy-compliant, authoritative databases, you can gain deeper insights into who your customers are, where they live and how they consume products. These personas can be used to segment your customer base and employing our market studies and area reporting, you can determine the optimal mix of products and services for a specific location or within a particular region. See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 22,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. In addition, we also offer two location based platform, SPOTLIGHT and iXPRESS. See all analytics platforms

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our real estate practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our services

Which software and platform partners do you work with? keyboard_arrow_down

We use systems such as ArcGIS, Maplnfo and Alteryx, along with complex geospatial techniques, to provide advanced spatial analytics that support your strategic, tactical and operational initiatives. Our partnerships extend with leading geographic business intelligence platforms including Alteryx Designer from Alteryx Inc. which offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies. Contact us to learn more

 

 

 

Meet our Real Estate Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Susan Denman, Director of Business Development

Susan Denman

US Director of Business Development

Real Estate Practice

With over 20 years of experience in sales, marketing, retail and real estate, Susan ran her own business for 12 years and understands the importance of making data driven decisions that put the consumer at the center of those decisions. Her strengths are in taking the time to understand her client’s business problems and strategizing to develop the best overall solution that meets the client’s need. Prior to coming to Environics Analytics, she worked for Nielsen for 9 years as a Client Director where she focused on site selection, market analysis and consumer insight strategies. Susan holds a Bachelor of Science in Business from Georgetown University with a major in Marketing.

 

 

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth

200+

Employees

3000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

Recognized as a fast-growing company

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security

AICPA SOC Logo

 

 

Real Estate Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

icsc-recon-2018-4

Blog Post

How Shopping Centres Can Use Data to Find the Right Marketing Strategies

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Shoptalk Retail Event 2018 Blog Post

Blog Post

The Four Biggest Takeaways From Shoptalk 2018

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Environics releases mobility analytics services

News

Changing the Way Organizations Look at Mobility Data.

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Mobility analytics screenshot

Webinar

Making The Move To Mobility Analytics

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Map of US Consumer Demand

Webinar

Consumer Buying Power and Retail Market Power

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Environics analytics event team

Events

Meet us at ICSC Research Connections Conference, Los Angeles, October 28-30

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