Go the extra mile and propel your brand to new heights

With a wide range of customized applications such visitor profiling, customer journey analytics and predictive modeling, we have the expertise to help you build customer satisfaction, loyalty and advocacy. Whether you are a resort, destination, cruise line or the department of tourism, data analytics can help you exceed your visitors’ expectations and elevate the guest experience.


Millennial couple with young family on vacation at a beach

Gain a deep understanding of your guests and visitors

Profile your visitors to find your best audience, their interests, lifestyle and wealth and then discover how to find travelers just like them. Understand where they travel, how much they spend and which activities they engage in while on vacation. Analyze their behavior, leverage survey data, uncover purchase drivers and determine the optimal mix of products and services.

Data analytics can help the travel industry understand visitors such as seniors.

Improve ROI on media spend and creative campaigns

Uncover key insights to differentiate your brand messaging based on what your guests value the most. Then engage them with more effective marketing messages and personalized offers to increase visitorship and bookings. Maximize return on your traditional and digital media spend by targeting your audience in the channels they prefer and frequent most often.

Data analytics can identify whether millennial couples attend your sponsored event.

Build partnerships and evaluate sponsorship opportunities

Understand your target audience to identify partnerships and sponsorships that align to your brand. Create segments based on common characteristics to determine who to target and how to reach them. Using mobile analytics, you can also maximize your sponsorship impact by enhancing what you know about visitors who attend festivals, tourist attractions, or other ungated events.

  • Logo for Olsen Retail stores - Testimonials

    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”

     

    Rosalina Pugliese, Director, Marketing | Olsen
  • Logo for Roots Retail stores - Testimonials

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

     

    Alex Jones, Vice President Real Estate | Roots Ltd.
  • “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot

 

 

We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including segmentation, demographic, psychographic and behavioral data. Here are a few of our popular databases that support the needs of the travel and leisure industry.

 

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your visitors and markets.

See database

Map showing Demographic data in the US

Pop-Facts® and SocialValues

With Claritas Pop-Facts®, find demographic trends to create segments based on shared characteristics. With SocialValues, understand your customers’ mindset, what matters to them and how it affects their purchase decisions.

See database

Demonstration of geofencing in mobility analytics

Mobile Analytics

Enhance what you know about who attends events, festivals, tourist destinations, attractions etc. Mobile data can be instrumental in determining if the events you or your partners sponsor attract visitors that match your target.

See database

Map showing Behavioral data in the US

Behavioral - Consumer Profiles

Consumer Profiles are designed to help you reach visitors based on lifestyle, media exposure, product usage, consumption and purchasing behaviors through the lens of segmentation databases.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

Frequently Asked Questions

How can mobile analytics help define my visitor profile? keyboard_arrow_down

Destinations, hotels, restaurants, tourist attractions can use mobile analytics to develop consumer profiles by creating benchmarks and understanding who visits their location versus their competitors’ location. This helps provide a better understanding of where your visitors likely live and work, what their interests are, what attractions they visit and and who your real competition is. See mobile analytics

Can mobile analytics inform sponsorship opportunities and results? keyboard_arrow_down

Mobile analytics can enhance what you know about who attends events, festivals, tourist destinations, attractions etc. It can be instrumental in determining if the events you or your partners sponsor attract visitors that match your target.

Mobile data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobile data is collected only if consent is provided by the individual. See mobile analytics

How can data analytics help improve marketing campaign outcomes? keyboard_arrow_down

Using segmentation and behavioral databases, you can understand the travel habits of different visitor segments and understand where they like to go, how much they spend and which activities they participate in while on vacation. You can then increase visitorship and tourism dollars by defining the right segments to target, understand their behaviors and create targeted messaging sent through the optimal channels. See consumer insights

How can I use data analytics to optimize my existing locations or find new locations? keyboard_arrow_down

By combining your visitor data with our privacy-compliant databases, you can gain deeper insights into who your visitors are, where they live and which travel and leisure activities are important to them. These personas can be used to segment your customer base and through market studies and area reporting, you can determine the optimal mix of products and services for a specific location or region. See site location intelligence

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

 

 

Meet our Travel and Leisure Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Mark Bell

Mark Bell

Director, Business Development

Mark brings 20 years of experience helping brands leverage consumer insights to uncover opportunities and set marketing strategies. Beginning his career in the consumer packaged goods industry, he has held positions in account management, sales development and leading client service teams. While the majority of his experience has been working with financial services companies across the banking, investment and insurance sectors, he has also worked closely with retailers, restaurants and automotive OEM’s. He is passionate about helping brands understand what is possible when they put the consumer at the center of their strategy. Mark is based in Chicago and holds a Bachelor of Science degree in Business Administration with a marketing concentration from Trinity University in San Antonio, Texas.

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth

200+

Employees

3000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

 

Recognized as a fast-growing company

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security

AICPA SOC Logo

 

 

Travel and Leisure Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

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Blog Post

How Shopping Centres Can Use Data to Find the Right Marketing Strategies

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Amazon Go store among trend of e-commerce brands moving to retail stores

Blog Post

Digital brands strive to make a personal connection

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Environics releases mobility analytics services

Blog Post

Eliminate your Customer Blind Spots.

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Mobility analytics screenshot

Webinar

Making The Move To Mobility Analytics.

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Map of US Consumer Demand

Webinar

Consumer Buying Power and Retail Market Power

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Environics analytics event team

Events

Meet our practice teams at industry events

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