Environics Analytics Unveils ENVISION 2.0 Marketing Tool

Environics Analytics (EA) today announced the release of the second generation of its popular micromarketing tool, Envision 2.0, offering a suite of one-click applications to help companies in any industry better connect with customers and markets. The enhanced online marketing tool offers many new features and reports such as enterprise-wide capabilities and custom benchmarks for trade areas and profiles.

Designed to take advantage of both customer data and a variety of marketing databases, Envision 2.0 delivers our PRIZM C2 segmentation system and its links to all the important Canadian marketing surveys and databases from such sources as BBM RTS Canada, NADbank, PMB, Canadian Financial Monitor and Polk NVR &TVIO. With its point-and-click interface, users can quickly create charts, maps and over 130 different types of reports. Users can perform segmentation analyses of their databases. Advertising agencies, marketing departments and even small businesses will find that Envision 2.0 can help them cost effectively understand their markets, classify their consumers by marketplace and media behaviour, and develop winning marketing strategies.

“The new generation of Envision packs a lot of marketing smarts into an easy-to-use online platform,” says Carlos Moreno, director of product development at Environics Analytics. “Envision 2.0 truly helps users get the right message to the right audience through the right channels.”