Environics Analytics Launches Cloud-Based Micromarketing Tool To Analyze Customers And Markets In The U.S.
Environics Analytics, the marketing and analytical services company, today announced the release of a data-driven, cloud-based micromarketing tool, ENVISION, to analyze customers and markets in the U.S. The system offers businesses and non-profits the analytics essential for customer insights, segmentation, site analysis, differentiated messaging and media planning. Drawing on a variety of demographic, lifestyle and spending datasets, ENVISION provides users with nearly 200 reports, maps and charts on everything from customer profiles and trade area analyses to target group rankings and market potential assessments.
Introduced in Canada in 2008, ENVISION has developed a strong following because of its ability to integrate marketing and real estate applications within one platform. Users can easily create site evaluations and conduct target marketing campaign thanks to ENVISION’s advanced spatial analysis capabilities. And with its cloud-based software, ENVISION requires only a browser and Internet access to operate. It’s accessible anywhere, allowing users with an iPad, mobile device or laptop to analyze customers and trade areas throughout the U.S.—and then save and share the results for other applications.
Environics Analytics, Canada’s market leader in customer insights and site analysis, developed ENVISION with a team of industry veterans who have more than 400 cumulative years of experience designing micromarketing tools and GIS-based systems. They incorporated rigorous statistical analysis and best practices to create the platform, which features a simple point-and-click interface, executive-friendly reports and comprehensive data. Environics Analytics partnered with three U.S. companies—Experian, Nielsen and Synergos—to integrate demographic, segmentation and behavioral data into ENVISION for the U.S. Users can license any one of three segmentation systems for use in ENVISION: Mosaic® USA from Experian, PRIZM® from Nielsen, and STI: LandScapes™ from Synergos. In addition, ENVISION links Environics Social Values data with the PRIZM system to offer psychographic profiles of American customers and markets.
“We’ve taken our years of understanding what marketers and real estate experts need to answer key business questions and embedded that in ENVISION,” says Jan Kestle, president and founder of Environics Analytics. “It’s fast, comprehensive, powerful and easy to use. We paid particular attention to the mathematics of marketing so ENVISION users don’t have to. And we designed the software so a non-technical marketer can get reports and answers to crucial marketing questions within seconds.”
ENVISION was built with Alteryx, a pioneering business intelligence platform that provides the Environics Analytics tool with rapid executions and flexible capabilities. The result is an innovative online platform that works with customer data and third-party demographic, segmentation, media and behavioral data. For Environics Analytics, the product launch reflects increasing interest among U.S. companies in the expertise of the Toronto-based company, a growing firm with some of the foremost target marketers and retail site modelers in North America. The eight-year-old company has developed a lengthy client list among leading Canadian companies by providing proprietary data, custom analytics and purpose-built software for retail stores, restaurants and financial institutions. “The U.S. market is a natural extension for us,” explains Kestle, “because so many of our clients serve customers throughout North America.”